2025 — 2026
Demant
UX Researcher and Strategist
UX research and strategy for a global CRM system
CV
Selected engagements. The full list, including older and smaller work, lives elsewhere.
2023 — 2025
IN Groupe
Lead UX Designer
Lead UX on SEP, a white-label eID platform built on the MitID experience.
2022 — 2023
Nets
Lead UX Designer
Lead UX on MitID, the Danish national eID used by all 5.5 million adults.
2021 — 2022
Novo Nordisk
UX Consultant
UX and usability work on internal HR tools used across Novo Nordisk.
2020 — 2021
Nets
Senior UX Designer
User flows and user testing for the national eID ahead of its public launch.
2019 — 2019
TV2
UX Designer
Strategic design on TV2 Play: ordering, checkout and information architecture.
2019 — 2019
DSB
UX Consultant
Concept development for a digital travel agency for sustainable travel.
2019 — 2019
Rejsekortet
UX Designer
UX across the digital platforms of the Danish travel-card system.
2018 — 2018
Chr. Hansen
UX Consultant
Digital roadmap for the whole organisation, with selected ideas tested.
2018 — 2020
Maguru
UX and Design Lead
Lead UX at a startup moving from a marketing platform to a full CRM.
2018 — 2021
Danske Bank
UX Consultant
Concept development for new wealth management products.
2018 — 2019
Rejseplanen
UX Designer
New mobility services into Rejseplanen's existing app and website.
2017 — 2017
Finans Danmark
UX Consultant
UX strategy and wireframes for the new Finans Danmark website.
2016 — 2016
Danske Bank
UX Designer
UX strategy and wireframes for the new danskebank.dk on Sitecore.
2015 — 2015
Ældre Sagen
UX Designer
New website for the largest Danish organisation for older citizens.
2013 — 2013
TDC
Senior UX Manager
Responsible for overall UX across web, mobile and TV for TDC Play.
2013 — 2015
Energidata
UX Designer
Consumption dashboard for electricity, district heating and water.
2010 — 2015
Oticon
UX Designer
UX and usability testing on a clinical data platform for hearing-aid fitting.
2008 — 2009
Alm. Brand
Information Architect
Information architecture for a combined insurance and banking site.
2008 — 2010
1508 A/S
Senior Information Architect
Senior IA across a client portfolio in finance, public sector and health.
2007 — 2008
Hello Group
Information Architect
Information architecture and UX design, before the role was called UX.
2005 — 2007
Collaboration Lab
Workshop Facilitator
Freelance workshop facilitation, where the practice started.